SBO Agency Partner Program
Add a High-Margin, Recurring Revenue Stream to Your Agency — Without Adding Headcount.
SBO is the one offer your PPC clients have never seen before — and it works alongside everything you’re already doing for them.
Schedule a Discovery CallThe Opportunity
A New Channel Your PPC Clients Haven’t Seen Yet
If you’re running PPC campaigns for local service businesses, you already know the problem: Google and Bing costs keep rising, client budgets stay flat, and you’re constantly defending your results against escalating CPCs.
Search Box Optimization (SBO) is a fundamentally different channel — one that positions your clients in Google and Bing autocomplete before the search results page ever loads. It doesn’t replace PPC. It captures the buyers your PPC campaigns are competing for, at a fraction of the cost.
And it creates a new recurring revenue line for your agency that compounds every month a client stays active.
Three Partnership Models
Three Ways to Add SBO to Your Agency
Refer & Earn
The simplest path. Refer your clients to CapstoneConnect, we handle all fulfillment, campaign management, and reporting. You earn a recurring referral fee for every active client for the life of their campaign. No operational lift. No new systems to learn. Just a new revenue stream from relationships you already have.
White Label Fulfillment
You own the client relationship and billing. We handle fulfillment behind the scenes under your brand. Set your own retail price, keep your margin, and deliver SBO as a CapstoneConnect-powered product without your clients ever knowing the infrastructure behind it. Ideal for agencies who want to expand their service offering without building internal SBO expertise from scratch.
Full Agency Platform (uBOS)
For agencies ready to own SBO as a core offering. Set up your own white-labeled platform through our partner UmbrellaUS, manage campaigns directly through your dashboard, set your own retail markup — typically priced at 50% of the equivalent Google and Bing CPC — and bill clients seamlessly. We handle all backend fulfillment. You build the brand, keep the margin, and scale at your own pace.
The Revenue Math
What SBO Adds to Your Agency Revenue
1One Client. One Year.
10Ten Clients. One Year.
All recurring. All compounding. No additional ad spend required.
SBO + PPC
This Is Not a Replacement for What You’re Already Doing
SBO and PPC operate at different points in the search journey. PPC captures intent on the results page — after the search is complete. SBO captures intent in autocomplete — before the results page loads.
Running both means your clients appear twice in the same search journey: once in autocomplete, and once in paid results.
For clients in high-CPC verticals like personal injury, HVAC, water damage, or insurance, that double-presence is a significant competitive advantage — and a straightforward upsell conversation you can have with any client already running PPC.
Vertical CPC Reference
The Verticals Where SBO Pays the Most
Minimum SBO rate: $3.50/click — reflects fully managed service, continuous platform monitoring, and live reporting dashboard.
Who This Is For
This opportunity is designed for independent marketing agencies and consultants who:
Let’s Talk About What This Looks Like for Your Agency
15 minutes. No pitch. Just the numbers and how it fits your current client base.
Schedule a Discovery CallOr reach out directly — (205) 632-8917 · [email protected]
Proverbs 16:3 — “Commit to the Lord whatever you do, and he will establish your plans.”